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-------- Steven Powell e-mail: spowell@c8group.net web site: www.c8group.net ------------------------- SUMMARY: Creative Services Executive ...an award-winning hands-on creative director with proven experience successfully developing campaigns at the highest levels across a wide range of target markets and for multiple forms of media.
... an experienced people manager who has built, staffed and managed numerous creative teams delivering top-notch creative ideas and implementation for a high volume of clients and programs simultaneously. ...a tested and proven project planner that understands deadlines and the importance of processes that deliver product on-time and on-budget. ... a fiercely protective team captain capable of leading by example and nurturing creative personnel to consistently deliver their best work? ...a passionate brand advocate who understands the business requirements of creative communications from both the agency and the client side. Steven Powell professional resumé | Download PDF ------------------------- Career Accomplishments:
Key Professional Skills:
– Proven designer and art director with proven experience developing innovative communication materials – In depth knowledge of digital pre-press and printing for mass production communication vehicles – Practical experience developing and managing teams for high volumes of product under intense deadlines – Proficient at hiring, training and nurturing creative personnel for optimal results in minimal timelines – Excel at orchestrating multiple projects and deadlines via personnel management and procedural processes – Experienced at negotiating outside costs for printing and production – Knowledgeable at teaching level in most graphics software including Photoshop, Illustrator, Quark Xpress, InDesign, Dreamweaver, Freehand, Fireworks, and Image Ready – Knowledgeable at working level in Flash and Final Cut Pro Relevant Accomplishments: – Architect of several startup publications such as Viewpoint, Corporate Traveler and Rockland Business Digest and re-designs of existing titles such as Travel Agent and Unique Homes – Converted national magazine publisher to digital prepress saving $7 million in annual costs – Adapted national publications for profitable operation as internet resources – Publish and art direct countywide business-to-business news magazine, a co-owned venture – Staffed and managed interactive promotions division generating over 700,000 web transactions per day – Designed and maintained database-driven on-line shopping portal updated nightly for 60+ catalogs – Orchestrated branded e-mail programs for over 60 national mail order companies – Implemented branding and communications efforts for two multi-million dollar IPO launches – Conceived, wrote and implemented direct mail and advertising campaigns that increased regional phone company's subscription rates by 30% – Dramatically increased international shipping company's US market share via B2B advertising and branded sales kits – Host of weekly talk radio show focusing on graphics and marketing principles Relevant Management Accomplishments: – Hired and managed scores of art directors, designers and freelancers for multiple channels and mediums – Launched and staffed creative division for transition of news stand publications to online resources – Grew and managed team responsible for launch and maintenance of 60+ catalog on-line shopping portal – Launched and staffed on-line promotions division generating over 700,000 transactions per day – Founded and manage graphics/marketing firm specializing in the creation of branding and collateral materials, B2B/B2C advertising, direct mail, e-mail marketing campaigns and publishing projects – Trained hundreds of creative professionals in design, typography and graphics software ------------------------- Back to Top of Page ------------------------- Professional Resume/CV: -------------- Co-oper8 Marketing & Publishing Group www.c8group.net | Goshen, NY ....... 2001 to present
B2C Advertising & Direct-mail: increased regional phone company’s subscription rates by 30% B2B Advertising: Dramatically increased international shipping company’s U.S. market share Print + TV: Doubled mortgage broker’s call-in leads within 30 days of campaign launch Branding: New identity materials and concepts helped 20-year old state agency attract new generation of clients Rockland Business Digest: Launched and co-publish Rockland County's only business-to-business news magazine, acting as both Editor-in-Chief and hands-on Art Director. Endorsed by the Rockland Business Association, RBD is published 8 times per year with a closed circulation of 11,000 businesses. Accompanying web site features current issues as well as a searchable archive of past issues. Visit the on-line version at www.rbdigest.com. The Prefer Network New York, NY ....... 2000 to 2001
Consumer Site: Led team in user interface redesign and delivery of client products. Decreased download times and ‘clicks to purchase' while increasing customer click-throughs and overall sales by 35%. Direct Marketing: Created branded traffic-generating e-mails for the portal site. Shaped co-branded email campaigns for partner/clients such as J.Jill, Panache and Chiasso. Promotions.com New York, NY ....... 1998 to 2000
promotions.com: (agency) — Oversaw concepting and execution of national interactive promotions, giveaways and sweepstakes contests for branded clients such as NBC, Kraft Foods, Dunkin’ Donuts and General Mills. — Developed interactive promotion for Pop Secret’ 400 NASCAR race, coordinating Flash site and games with off-the-shelf packaging offers, generating over 1 million contestants over a 6-month life-span — Brainstormed and launched interactive site for Kraft Foods’ Game of Life promotion, driving 150,000 users to Kraft’s Interactive Kitchen in 9-week span — Creative team won several national awards for campaigns and promotional vehicles (see addendum for details) webstakes.com: (gaming) — Oversaw evolutionary redesign of online gaming web site and its branded promotions — Sweepstakes and contests garnered an average of 700,000 promotional transactions per day — Developed interface for database that ultimately collected over 6 million member profiles — Launched national Million-dollar Give-away aired live from Madison Square Garden and featured on the Today Show Universal Media, Inc. New York, NY ....... 1990 to 1998
Creative director–New Media ('95 to '98) Director–Desktop Publishing ('93 to '98) Design Director–Print ('90 to'95) (1995 to 1998): Creative Director–New Media: Architect and manager of division handling creative and production needs for membership sites based on company's trade and news stand publications. Division consisted of artists, editors and tech specialists producing everything from interactive educational models to screensavers and banner ads. — Generated conceptual solutions for online presences of existing brand identities such as Unique Homes, Travel Agent, Corporate Traveler and Viewpoint magazines — Launched Travel Agent University, an interactive educational web site teaching independent travel agents how best to sell private travel destinations and/or resorts such as Sandals, Superclubs and Globus Tour Lines — Designed and illustrated membership-based web site for Playgirl Magazine generating total revenues of $63 million in first 12 months — Coordinated procedures/technologies with technical divisions for final posting to commercial URLs and/or e-mails — Department color corrected, coded and trafficked hundreds of graphics and images per month in the daily maintenance of more than a dozen web sites — Continued to function as Desktop Publishing Director (see below) (1993 to 1998): Director of Desktop Publishing: Created and managed department servicing art and editorial software needs for over 130 Macintoshes on a company-wide network. Personal specialties included graphics creation, pre-press requirements, and training; teaching an average of ten classes per month to designers and editorial staff. — Established postscript procedures for pre-press output, coordinating with multiple production vendors - Purchased, tested and approved all DTP software; graphics packages, utilities, fonts, etc... — Established comprehensive training programs, teaching an average of 10 classes per month — Launched Help Desk to troubleshoot software problems and feed calls to technicians — Continued to function in other roles (see above and below) (1990 to 1995): Design Director - Print: One of two overseeing 30 inhouse artists in the creation of monthly magazines, a 90-page newsweekly and collateral marketing materials. — Directed hands-on redesigns of several titles such as Travel Agent and Unique Homes — Architect of start-up publication, Viewpoint, the house magazine of the World Travel and Tourism Council — Spearheaded company-wide conversion from traditional production to digital delivery of files — Staffed and oversaw marketing art department handling (average) 25 projects per month New York Hall of Science Queens, NY ....... 1988 to 1990
— Converted traditional art functions to digital creation and production — Doubled department capabilities by better screening of junior artists and conversion to desktop system — Efforts directly helped raise $6 million for capital building campaign Early Career Ft. lauderdale, FL and New York, NY....... 1981 to 1988
------------------------- Back to Top of Page ------------------------- Industry Awards: MARCOM CREATIVE AWARDS ------------------------- Contact Info:
e-mail: spowell@c8group.net web site: www.c8group.net ------------------------- Back to Top of Page |
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