Marketing By Design... Presented successfully four years running. Steve Powell will be presenting this seminar in three 90-minute sessions, with upcoming dates and locations in Rockland, Orange, and Ulster Counties.
From start-up businesses to existing ones - if you're
the
one taking care of your marketing efforts
then these
are the business seminars for you!
Marketing by Design is also on the air!
Each week Steve hosts, you guessed it, Marketing by Design
on
WTBQ 1110 AM in Orange County and WRCR 1300 AM
in Rockland.
Click here to hear recent shows.
Session #1:
----------------- Finding Yourself
Every business needs to know their consumers' perceptions of what they really sell. Do you?
----------------- Dressing Your Business for Success
"I've got a logo, what more do I need?" From business cards and forms to sales literature and signage.
Session #2:
----------------- The Fine Art of Media Advertising
Getting the most bang for the least cost. Double your ad's effectiveness with a few simple techniques.
----------------- Public Relations
Creating "News" isn't just for the "Big" guys. Gain FREE exposure with press releases and a few phone calls.
Session #3:
----------------- The World Wide Web of Confusion
Everyone says you need a web site. What kind? What should it actually do? How much should it cost?
----------------- Internet Marketing
Using the internet to increase sales through search engines, user groups and non-spam e-mails.
Marketing By Design:
----------------- Develop your business' core consumer identity, focus that identity into a crisp marketing message, dress up that message into a memorable business image that compliments your existing sales program, and communicate that message efficiently to generate new revenues.
Find Your Core Product Identity
Focus Your Consumer Message
Dress Your Message for Successful Marketing
Choose the Right Marketing Vehicles
Monitor Your Success Rates
Gain Free Exposure by Creating "News"
Reap the Rewards!
Last Rockland County Event "From the very beginning, Steve presented vital information that is helping me in my marketing efforts. He was well organized, extremely entertaining, and is an excellent speaker. These seminars were a great investment of time and dollars." Dr. Marvin A. Fier, DDS, FASDA
Last Orange County Event “Congratulations, you really came across as a true professional. I learned a lot, particularly about the web that is very helpful - and you even made me think about some of the print stuff we currently pay no attention to. It’s made quite a difference in our proposals and followups.”Pat Kelly, President, Kelly Media Associates
About Our Seminar Leader: Steven Powell
President and Chief Creative Co-oper8 Marketing Group
During his 25-plus year
career as a creative and marketing professional, Steve has created award winning sales promotion
campaigns for General Mills, Dunkin' Donuts and Kraft Foods, helped
a hands-on science museum raise funds for renovation and expansion, overseen
marketing design for national newsstand magazines and trained hundreds of graphic
artists to design effective marketing vehicles.
Steve's presentations take audiences through the ins and outs of visual marketing,
focusing as much on the "why" as the "how." He explains the basics of marketing
and graphic design with clarity and humor.
FREE Marketing Analysis! This is no gimmick.
Bring your present marketing materials with you. I always offer a FREE consult to attendees after each session.
I'll take a good look at your marketing goals and discuss what your best options might be. From changing a type font or headline to choosing targeted marketing vehicles, you'll get sound, down-to-earth suggestions based on over twenty years of experience in marketing businesses of all sizes.
