Co-oper8 Marketing Group | You bring the steak; we'll create the sizzle.

148 North Main Street | Florida NY | 10921 | 845.651.1650 | 845.595.2463 fax | www.c8group.net

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About C8 Marketing Group

You bring the steak; we'll create the sizzle.

Co-oper8 Marketing Group was created in 2001 by a former big-agency Creative Director who dreamed of a different kind of company. He envisioned a highly creative group of experienced professionals servicing businesses of all sizes with equal care and dedication. There would be no inflated billing procedures, no departmental politics and no tiers of talent for different clients. Just a proactive creative services firm whose principals didn't just talk-the-talk, but actually walked-the-walk on a daily basis.

Local, regional and national businesses of all sizes have dramatically enhanced their branding, honed their sales tools and increased their revenues by retaining c8. Staying true to our tag line, we find that 'special ingredient' that permeates any successful enterprise, then leverage that ingredient into sizzling messages that power every program we build.

Think of us as a hybrid; part design/creative studio, part marketing firm and part ad agency. Sure, we'll just design a new logo for you if you want. We'll build you a new web site. We'll create some killer ads or videos for you. But, we'd rather work with you to create the best brand statements possible across all your materials. Period.

Because we'd rather work with you for the long haul, many of our clients are on long-term (12, 24 or 36 months) programs. Long-term relationships mean we truly come to know our clients and their products. It also gives our clients a way to amortize the costs of creating first-class creative products over the life of our agreement. A win-win for all concerned.

Interested in learning more about what C8 can 'whip up in the kitchen' for your organization? Contact us for a free consultation and let's talk about your 'menu'.

You bring the steak; we'll supply the sizzle.

Our Belief System

Elmer Wheeler

Thanks to his marketing savvy, Elmer Wheeler became one of the best-known American marketing experts of his day. His instructional books, including Tested Sentences That Sell, introduced pop psychology to the realm of marketing; advising would be salespeople to pay more attention to human nature.

Wheeler knew the importance of selling…
   Benefits – not features
      Emotions – not rational intellect
         Solutions – not issues.

"Sizzle and aroma has sold more steak than any cow," said Wheeler. "Although the cow is mighty important if you want them to buy more than once!"

As H.W. Hoover of Hoover Vacuums said in his endorsement of Wheeler's book, "There is nothing mysterious about Tested Selling – nothing to be learned for parrot recitation. Here is simply the result of a man’s ten-year study of, and thinking about, what successful salesmen of all kinds are saying and doing to make more sales.

"His principles are so simple that any one of us could have thought of them – but so original few of us ever did."

At Co-oper8, we believe in Elmer’s insight. More importantly, after seeing his principles put into action, so do our clients. Through proven processes, we find and leverage the prime marketing strengths of your particular cut of steak. Then find the most effective sizzle for your messages.

To paraphrase Elmer Wheeler…

You bring the steak.
   We’ll cre8 the sizzle…

At C8 Group, we've made it our mission to understand and resolve every obstacle in the path of smooth and cost-efficient management of communication projects under any circumstances.

Put simply... Need effective, award-winning business communications that co-oper8 seamlessly with all your other marketing vehicles?

Our Service Offerings

You bring the steak; we'll create the sizzle.

Marketing Strategy - Understanding what people want and why
– Do you know what motivates your prime market to buy?
– Are you telling people why they should buy from you?
– Are your messages reaching the right people?

Graphic Design - Dressing your business for success
– Do people notice and remember your brand?
– Do you get little tingles of pride when you look at your materials?
– Does your literature help sell to people or just tell them what you sell?

Copy writing - Grammatically correct isn't enough
– Do your descriptions make peoples' mouths water?
– Are your messages resonating in customers' minds?
– Do people really even read what you're saying?

Advertising - Small budgets don't have to look small
– Does your advertising grab people's attention?
– Are your sales messages being listened to?
– Do you know the ROI of your ad dollars?

Photography - Anyone can do it now, right?
– Do your phone camera images LOOK like you took them yourself?
– Are your photos sharp enough for high resolution reproduction?
– Do your images shed the best possible light on your subject matter?

Videos/commercials - More than just moving pictures
– Does your commercial look and sound just like 'theirs'?
– Do people understand how special your product or service is?
– Do you wish you had longer to tell the whole story?

Direct Mail - Reach out and touch somebody
– Do you wish you could get your message in front of more people?
– What kind of response is your direct marketing pulling?
– Which medium is best for your market?

Event Planning - The dynamics of a great event
– What if you throw a party and nobody shows up?
– Was your last event discussed in local media outlets?
– Will your next event run like a Swiss watch or a broken hourglass?

Web Site Development - Your online storefront
– Does your web site look generic and templated?
– Does your site help sell your product/service or just tell them what you sell?
– Are you getting the biggest possible impact from today's technologies?

Corporate - Just because you have a budget doesn't mean it's being spent well
– Are corporate communications bleeding your budget dry?
– Is your marketing department overworked or understaffed?
– Do you wish you had a marketing department?

Client Testimonials

You bring the steak; we'll create the sizzle.

"C8's branding efforts have revitalized our company and focused our software into manageable, understandable product offerings. Steve has an eye for design unequalled in my experience and his responsiveness to our needs is second to none. We expect to be doing business with this company for many years to come."

Gordon Rosen | President | Aviation Software Group

I want to thank you for the marketing consulting work you recently completed for KDF. We have implemented a number of the techniques you recommended and have generated REAL new business and as of the writing of this letter we have well exceeded in PROFIT the cost of your service. The clear outline of our marketing plan is extremely helpful and is now our map for moving forward. I highly recommend your service to those who feel “lost” when it comes to marketing or those who just need help creating an effective plan. You are extremely knowledgeable, dedicated and above all you have a gift for marketing and creativity that shows in everything you do. Keep it up!!!"

Stephen Hoey | President | KDF Reprographics

"Steve and his team have designed and produced our branding, directory and event journals for the past 4 years and have never let us down. So, when we decided to create a fresh brand and image for our association, there was only one person we were willing to turn to. Logo, collateral materials, event journals and our business-to-business expo materials; everything just goes so smoothly when you're dealing with a real pro."

Joan Neumann | Vice President of Administration | Rockland Busienss Association

"In our first joint efforts, Co-oper8’s print ads, collateral materials and direct-market post cards increased our weekly video “take rates” by nearly 130%! Like most independent telephone companies, we have numerous marketing tasks and goals. Steve helped us crystallize and focus those goals and recommended a course of action that came at our needs from several angles.

I recommend Co-oper8 to any company looking to take its marketing efforts to the “next level”. Steve combines a unique design eye with well thought out concepts and branding initiatives. His creativity and attention to detail offers me a complete package. That’s what I want in my marketing resource. Bottom line, Co-oper8’s marketing programs worked for WVT!"

Jean Beattie | Marketing Manager | WVT Communications

"If you are looking for a true partner – a company that walks their talk, look no further. Steve Powell has appropriately named his company and stands by his word. In the short time that I have brainstormed and exchanged marketing ideas, I have found invaluable advice, angles that were never before discovered, and new innovative ways to drive home our product message for both the consumer and our industry. Steve has given me solid, honest, prompt feedback and I don’t know what I would do without him now."

Mary M. | Marketing Director | Lend America

"I have enjoyed working with Steve for a number of years. He has always been very creative in developing our campaigns, collateral and newsletters and the work he produces is always first class. If you are trying to separate your business from the 'crowd', you need to take a meeting with him."

Ken Mahoney | President | Mahoney Asset Management

Steven Powell

President and Chief Creative

During his career, Steve has created award-winning sales and promotion campaigns for General Mills, Dunkin’ Donuts and Kraft Foods, helped a hands-on science museum raise funds for renovation and expansion, overseen marketing and design for national magazines and assisted a local phone company in its battle against the corporate giants.

During the dot-com era, he established himself as an innovative pioneer with interactive promotions and web sites for national brands AutoBytel, Playgirl Magazine, and Wrigley’s Gum, motivating millions of internet shoppers to buy, buy, buy.

In a life-changing move, Steve '...left a good job in the city' as Vice President of Creative for a multi-million-dollar agency, launching Co-oper8 Marketing Group in 2001. His goal – to create the kind of agency he’d always envisioned. A highly creative group of professionals with no politics or inflated billing procedures, servicing businesses of all sizes with equal care and dedication.

With 25 years of illustration, design and marketing experience and more than a dozen industry awards, Steve ensures we flavor every 'meal' we cook with just the right seasonings.

Steven Powell

President and Chief Creative

During his career, Steve has created award-winning sales and promotion campaigns for General Mills, Dunkin’ Donuts and Kraft Foods, helped a hands-on science museum raise funds for renovation and expansion, overseen marketing and design for national magazines and assisted a local phone company in its battle against the corporate giants.

During the dot-com era, he established himself as an innovative pioneer with interactive promotions and web sites for national brands AutoBytel, Playgirl Magazine, and Wrigley’s Gum, motivating millions of internet shoppers to buy, buy, buy.

In a life-changing move, Steve '...left a good job in the city' as Vice President of Creative for a multi-million-dollar agency, launching Co-oper8 Marketing Group in 2001. His goal – to create the kind of agency he’d always envisioned. A highly creative group of professionals with no politics or inflated billing procedures, servicing businesses of all sizes with equal care and dedication.

With 25 years of illustration, design and marketing experience and more than a dozen industry awards, Steve ensures we flavor every 'meal' we cook with just the right seasonings.

Sandy Powell

Vice President and Media Queen

Spanning 3 decades, Sandy's career has been dedicated to composing, shooting, designing and producing stellar print campaigns and print materials for hundreds of large and small businesses in the northeast.

An accomplished nature and still-life photographer, Sandy has been involved in much of C8's client work from the very beginning and joined the firm on a full-time basis in 2008.

Aside from her photographic direction, Sandy oversees printing and media placement for C8's clients. She brings a different set of spices to the 'kitchen' and often surprises clients with her ability to pull multiple pieces into one delectable dish.

Tahlaad Mahboeb

Project Manager and Music Director

For more than 20 years, Tahlaad has produced, managed and helped create numerous creative and industrial projects. His background includes staging fashion shows and safety programs for Ralp Lauren, as well as creating in-house training videos in selling techniques for the Ralph Lauren retail outlets.

"Whatever the program - there has to be a beginning, a middle and an end," says Tahlaad. "Careful planning and organization is essential for success and ensures that people don't forget the structure when they're up to their eyeballs in a project."

As a producer, Tahlaad has been responsible for several documentaries, including Straight Out of Yonkers - A documentary about musical talent from the city of Yonkers and Blown Off, a short film about child abduction. Tahlaad's production credits include interviews for video with music recording artists such as DMX, Mary J Blyde and The Lox, as well as intensive work on the new release of Force MDs, highlighting the ground-breaking music of the 1980s hip-hop artists by the same name.

Tahlaad has had the mind-boggling task of managing and coordinating months worth of video shoots and personnel schedules for C8's upcoming We're the Ones, an all-encompassing series of video shorts and television spots for the recruitment and retention of Rockland County's Volunteer Emergency Services. Tahlaad makes sure all of our 'chefs' are focused on serving the same 'meals'.

Joyce Willets

Editorial Director

Over 20 years of experience accompany Joyce in her role at C8. She holds a PhD from the Medical College of Virginia and began her career as a research scientist, shifting gears after a series of corporate mergers left her facing a third relocation in as many years.

In 1996, Joyce started her own company, Palanquin Corp., and has provided high-quality writing and editorial support to businesses large and small ever since. Palanquin's clients have included Adelphi, member of the Omnicon Group—a leading global marketing and corporate communications company—as well as Genecom, the medical education and marketing communications arm of Robert A. Becker (Euro RSCG).

Joyce's services have been utilized by multibillion dollar healthcare companies such as Novartis and Pfizer as well as smaller pharmaceutical companies, research organizations, and individuals.

Clients sum Joyce up in 3 little phrases: On time. On target. On budget. With her attention to detail, she'll make sure your meal is served hot... with all the trimmings.

The Sizzle!

Review some of our recently served up recipes for success.

Need a catalog designed and supplied to your printer without headaches? Need your new brochures to coordinate with your new trade show exhibit, your new business video AND your existing advertising efforts? Need a web site, but want to host it yourself? Or, do you just want 'somebody' to handle everything for you?

This section is all about the work we've done for large and small businesses just like yours. To see entire programs we've created for clients, then you'll want to visit the Case Studies section. Just interested in specific products or services? Then visit our Design, Print, Advertising, Internet or Video sections.

We think you'll like the creative work displayed here. Perhaps something will entertain or inspire you. All we ask is that you judge the work based on three criteria...
   – Does the work enhance the overall brand image and identity?
   – Would the work command your attention if you came across it?
   – Are the sales messages communicated clearly and convincingly?

C8 Marketing Group
   You bring the steak; we'll cre8 the sizzle.

Hudson Valley....

Business Development Center

Hudson Valley Center For Innovation

Brand & Collateral Materials | Folder & PowerPoint Presentation | Web Site & eMail Marketing

Hudson Valley Center For Innovation (HVCFI)
Situation: Recently, HVCFI, Inc. a not-for-profit corporation and business incubator, formed to foster the growth of high value business and technology development firms. As well, it formed to cultivate the creation of high value jobs throughout the Hudson Valley region.

Challenge: The newly formed corporation was in need of branding, graphics and marketing materials that would adequately represent its strengths.

Solution: To build this new corporation’s brand identity, c8 developed a series of interrelated communication vehicles, including a logo emblem, branding and graphic identity, collateral materials, a flash-based web site and an ongoing e-mail campaign.

Result: HVCFI now has a highly recognizable brand identity that has become well known throughout the area. It's branded e-mails are distributed monthly to over 1,000 local businesses.

HVTDC

Technology Development Center

HVTDC

Brand & Collateral Materials | Folder & Brochure Package | Internet Branding Update

Situation: This 20+ year old state-funded agency needed to re-brand and re-position itself to appeal to a new generation of business clients.

Challenge: Agency's name was long and clunky and no longer descriptive of their function, but due to state funding issues, could not be changed. Existing branding was staid and outdated and sales personnel had no up-to-date descriptions of its evolutionary changes in function and personality. Additionally, recent scandals in the business arena had given business consulting firms a black eye. In many business circles 'business consulting' had come to signify large fees and boiler plate solutions without valid implementation.

Solution: To reinvent the organization's image, we began by truncating its name to "HVTDC", thus eliminating a troublesome complication. The new logo emblem and graphic identity were designed to project energy and vitality, incorporating the new acronym and business description; "A Business Resource Center."Collateral materials and print ads were developed with a new tag line, separating the agency from those consulting firms recently in the news. "We see things a little differently around here." became the agency's tag line and main selling point.

Result: HVTDC now has a highly energized public image and has picked up several new accounts it might not have been able to attract in its previous incarnation.

ASI Group

Aviation Software Company

ASI GROUP

Brand & Collateral Materials | Sales Literature | Web Site & eMail Marketing

Situation: Aviation Software, Inc. (ASI) began its history in the 1970s creating management and operational software to the airline industry, but had broadened its scope through the years to include solutions spanning all facets of the transportation and logistics industries. To date, ASI has installed over 1,500 software modules around the globe, but was still being perceived as a one-industry solutions provider.

Challenge: The company was sorely in need of new branding that would represent them as a leading independent applications supplier to numerous industries. Additionally, with more than 50 customizable legacy products, the company needed a structured presentation for its product lines that would help explain their vast array of offerings and how they applied to companies' real-world needs.

Solution: To eliminate confusion, the company rebranded itself as ASI Group and incorporated a new logo emblem and graphic identity that allowed them to spread their corporate 'wings' while continuing to embrace their core market. Utilization of arrows and 'speed' lines helped embrace their history while projecting a crisper, more modern corporate look and feel.

To unify its offerings into one memorable brand, products were renamed to describe their solution categories and sub-branded with similar graphic treatments. The effort included a complete restructuring of sales literature to help customers understand both their similarities and wide array of functions.

To explain its wide array of software modules, the company's redesigned web site and sales literature feature a quote from founder, Gordon Rosen. "If our clients can think it, we can find ways to design and implement it." This serves as an effective bridge to ASI's new tag line, "If you can think it..."

Result: ASI Group's new branding has revitalized the company's market perception, helping them to 'spread their wings' to otherwise unrealized targets. The new image has also invigorated ASI employees who say they now feel part of a modern and cutting edge software company.

NextStepDMS

Dealer Managment Software

I Forgot the...

Online Search Service

Valley Health

Pediatric Hyperbaric Center

Yang Ming Line

International Shipping Line

Yang Ming Shipping Lines

Print Ads | Folder System

Situation: Yang Ming Shipping Lines, a Taiwan based multi-million dollar international freight shipping company with U.S. headquarters in New Jersey, began as a shipping line of six containerships in 1978. In partnership with Kelly Media Associates of Queens, NY, c8 has delivered Yang Ming's U.S. print advertising and marketing materials since 1988. To maintain the shipping line’s competitiveness, the development team has strategically placed ever-changing advertisements in national trade journals to reflect its growth and project a dynamic image to a jaded industry.

Challenge: Promote Yang Ming’s services through trade advertising and develop sales presentation kits fit for the American market.

Solution: Continuously develop ads and sales literature that effectively translate to the American market.

Result: Today, Yang Ming Shipping Lines boasts a fleet of 76 containerships, and we are proud to have helped them achieve this accomplishment.

Rockland Fire..

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ASI Group

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HVTDC Logo

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Rockland Busin..

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Inmarketing Grp

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Richard Kasak

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WTBQ Radio

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I Forgot...

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Valley Health

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ASI Aviation Grp

Rockland Busi..

Next Step DMS

HVTDV

Rockland Volun..

Inmarketing Grp

Barth Gross

Yang Ming Line

Print Ads

Newspapers and Magazines

Radio Spots

From AM to FM

TV Commercials

But wait, there's more...

TV Commercials

Print Ads | Folder System

Discriptions to come

Featured TV Commercial

Websites

Rockland Fire..

Recruitment & Retention Videos

Community Hos..

Institutional Promotional Video

C8 Marketing Group

148 North Main Street
Florida NY 10921

Phone: 845.651.1650
Fax: 845.595.2463
www.c8group.net

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The C8 Group is your best resource for graphical and marketing solutions to just about any business communications project imaginable. Decades of award-winning experience providing impactful, cost-efficient marketing 'meals' is 'cooked' into every project we undertake.
About C8 Group

Founded in 2001, C8 has helped scores of businesses dramatically enhance their sales and branding efforts. We find the "special ingredient" that permeates any successful business and leverage that 'sizzle' into a unique brand statement that powers every marketing program we create.
Our Belief

His name was Elmer Wheeler. A well-known expert in sales and motivational speaker of the 1930’s, Elmer made his living by helping others become better sales people. “Don’t sell to people,” said Elmer. “Give them a reason to want to buy from you.” Learn More
Marketing Strategy | Concept Development | Graphic Design | Photography | Editorial and Technical Writing | Media Planning | Web Site Design | Internet Marketing | eCommerce Solutions | Media Relations | Video Production | Event Planning
Our 'recipes' have 'spiced up' every client feast we've created. Gratifyingly, many of those clients have put pen to paper and let us know how much they appreciated our work.
Steven Powell

Sandy Powell

Tahlaad Mohbeob

Joyce Willets
The Work

Case Studies

Graphic Design

Print

Advertising

Websites

Video TV/Radio
Interested in a free consultation? Want to discuss a specific project? Just fill out our contact form and let us know how you want us to reach you.
First things first. Once we've got the rest of our site cooking along, we'll post noteworthy articles and press releases in this section.

About C8 Marketing Group

Our Belief System

Our Service Offerings

Client Testimonials

Steven Powell

Steven Powell

Sandy Powell

Tahlaad Mahboeb

Joyce Willets

The Sizzle!

Hudson Valley....

Hudson Valley Center For Innovation

HVTDC

HVTDC

ASI Group

ASI GROUP

NextStepDMS

NextStep DMS Software

I Forgot the...

I Forgot The Number

Valley Health

Valley Health and Hyperbarics

Yang Ming Line

Yang Ming Shipping Lines

Rockland Fire..

ASI Group

HVTDC Logo

Rockland Busin..

Inmarketing Grp

Richard Kasak

WTBQ Radio

I Forgot...

Valley Health

ASI Aviation Grp

Rockland Busi..

Next Step DMS

HVTDV

Rockland Volun..

Inmarketing Grp

Barth Gross

Yang Ming Line

Print Ads

Featured Print Ad

Radio Spots

TV Commercials

TV Commercials

Featured TV Commercial

Websites

Website Development

Rockland Fire..

Rockland Bravest Recruitement Video

Community Hos..

Bon Secours Community Hospital

C8 Marketing Group

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About C8 Group

Our Belief

The Work